Startups don’t have the luxury of an established business plan. They have to adapt and change as they go along or they’ll cease to exist. You can learn a lot from startups—even if you’re working at an established company. Here are seven lessons you can learn from startups that will help your career and your business succeed in its own right, too.
1) Everyone Has a Different Definition of Success
There’s no one-size-fits-all answer when it comes to defining success in business. For some people, it’s all about making a lot of money. For others, it’s about making a difference in the world. And for some, it’s a combination of both. Whatever your definition of success is, there are plenty of lessons you can learn from startups. Here are seven things we learned while researching and writing our new book The Startup Way. Starting a company is hard. It takes persistence, patience, resilience and grit. But building an organization that’s sustainable over time takes more than just work ethic: it requires judgement, empathy and interpersonal skills too.
Startups don’t think like big companies.
2) A Good Team Works Better than One Great Person
No one person can do everything, and that’s especially true when it comes to starting a business. It takes a team of passionate, dedicated people to make a startup succeed. Even the most successful entrepreneurs will tell you that they couldn’t have done it alone. There are too many different areas of expertise needed for a company to be successful: engineering, design, product management, marketing, sales. And those are just the basics; startups also need legal counsel, accountants, human resources professionals—the list goes on and on.
The Entrepreneur Who’s Been There: One reason why so many startups fail is because their founders don’t know what they’re doing.
3) Creativity is Crucial to Succeed in Business
In business, creativity is key to success. Many successful businesses are built on creative ideas. To be creative, you need to think outside the box and come up with new and innovative ideas. This can be a challenge, but it is essential to succeed in business. Here are seven business lessons you can learn from startups -Be adaptable: One of the most important qualities for a startup is being able to adapt to change quickly. Entrepreneurs have many obstacles to overcome and changes happen constantly in their industry; so entrepreneurs must be able to adapt without slowing down or giving up.
-Hire good people: If you want your startup to grow, hire great people who will make an impact on your company’s culture.
4) Build Trust First
When you’re starting a business, it’s important to build trust with your potential customers from the very beginning. Here are a few ways to do that -Know what your customer wants before they know what they want
-Offer an unprecedented product or service
-Give them a glimpse of your company culture
-Be transparent about any issues or problems
5) Don’t Follow Trends, Create Them
The business world is always changing, and it can be hard to keep up. It’s tempting to try to follow trends, but the most successful businesses are the ones that create them. If you want your business to thrive, you need to be a trendsetter. A great way to do this is by focusing on solving a problem instead of just copying what others are doing. One company who understands this well is Zappos which offers customers free shipping both ways and lifetime return protection because they understand how important customer service is for their success.
6) The Best Strategy is No Strategy
The best business strategy is no strategy. That may sound counterintuitive, but it’s true. The best way to succeed in business is to be flexible and adaptable, to go with the flow and seize opportunities as they arise. I would argue that this philosophy is more applicable for startups than for large corporations. Big companies have processes and procedures that are designed to limit flexibility, even if it means cutting corners on creativity or efficiency. Big companies often find themselves entrenched in what I call the tyranny of bureaucracy, which slows down decision-making at all levels of the organization. Startups don’t have these burdens so there’s more freedom for innovation and greater chance of success because of their ability to change course quickly when needed.
7) The Customer Is King
In the business world, the customer is always king. This means that you need to always be focused on providing the best possible experience for your customers, whether they’re buying your product or using your service. Startups are particularly good at this, as they often have a laser-like focus on their target market. By understanding your customers and what they want, you can create a successful business too.